A look at what dormant lead data actually produces when someone takes the time to work it. Below: a featured engagement, plus the underlying math that holds across services, construction, and B2B verticals.
New business generated
Of dormant data reactivated
Closed within 60 days
The Challenge. AJV had accumulated 8 years of past estimates, lead records, and project data, much of it handwritten across notebooks and old filing systems. Close-lost estimates, former customers, and referral contacts that hadn't been touched in years. The data was disorganized, incomplete, and nobody on the team had time to do anything with it.
What We Did. We took the handwritten records, scanned files, and scattered spreadsheets and digitized them into a clean, structured database with verified contact information. Then we analyzed the full project history to identify the highest-probability contacts, people who had shown real buying intent but never converted. Finally, we built personalized outreach for each contact referencing their specific history with AJV: the original project, timeline, and a relevant reason to reconnect.
The Results. $250K in new business, both from direct project wins and from referrals that came from simply showing back up in front of old contacts at the right time. From data that had been sitting untouched for 8 years, in a format most businesses would have thrown away.
"Mason took what we honestly considered junk data, paper from a decade of jobs, and turned it back into real projects. We closed three within two months and there's still pipeline coming out of it."
Adam, Founder, AJV ContractingWe don't promise specific outcomes, every dataset is different. But the underlying pattern holds across verticals. Below are illustrative ranges based on industry-standard conversion benchmarks for warm re-engagement.
1,000–3,000 unconverted leads in a typical 10+ year company. At a 5% reactivation rate and $8K average job: $400K–$1.2M in recoverable revenue.
Most past customers hit replacement age on a 20–25 year cycle. 5% reactivation on a 1,000-customer history at $12K average job: $600K+.
500–1,000 past bid contacts in a typical 20+ year GC. 5% reactivation at $50K average project: $1.25M+ in pipeline you've already paid to build.
Trade-show contacts and lapsed accounts go quiet for years. 300+ dormant contacts at $75K avg contract: $1M+ in recoverable pipeline.
These are illustrative ranges, not guarantees. We give you a real number after looking at your actual data.
We're choosing the next round of clients carefully so we can give every engagement the attention it deserves. New case studies are added as more campaigns close and clients give the green light to share results.
A regional HVAC company sitting on more than a decade of service histories, expired maintenance agreements, and unconverted estimates. Engagement closes Q3. Results will be published once the client greenlights the case study.
If you want to be the next story on this page, the door is open.
Probably. Book a 10-minute call. We'll look at what you've got and give you an honest read on what's there.
See What Your Data Is Worth — $750 AuditOr reach out directly: (667) 203-6817 · mason@revenuereact.com
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