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Straight answers.

What if my CRM is a complete mess?

That's the normal starting point, most clients hand us a mix of CRM exports, random spreadsheets, scanned files, and handwritten notes. We've built six-figure pipelines out of notebooks. Your job is to send the data; ours is to turn it into something usable. The messier it is, the more opportunity is usually hiding in it.

What if I don't think I have enough old leads?

Most operators underestimate by a wide margin. A 10-year-old company usually has 1,500–4,000 unconverted leads and past customers spread across estimates, service tickets, trade-show contacts, and CRM exports they forgot about. The audit will tell you exactly what's there. If you don't have at least 500 contacts after we look together, we'll say so up front.

How is this different from cold calling old leads?

Cold-calling a list of names is a 1% activity. Reactivation is targeted: we score each contact for likely intent based on their history with you (project type, last touch, lifecycle stage), then send personalized messages referencing their specific past inquiry, not a generic blast. The reply rate difference is usually 5–10×.

What's the price and what does it actually cover?

Most clients start with a $750 Reactivation Audit, a focused look at your data with a prioritized top-100 list and a realistic revenue projection. The audit fee is credited toward any engagement that follows. The full 60-Day Reactivation Sprint (up to 5,000 contacts cleaned + enriched, lead scoring, personalized outreach, 60 days of active reply management, cleaned database returned) is custom-quoted after the audit so the scope and the number match the actual opportunity. No retainers. No surprise fees.

What happens to my customer data when the engagement ends?

You keep everything. The cleaned, enriched, structured database is delivered to you in whatever format you want (CSV, ServiceTitan-ready, Housecall Pro, Jobber, etc.). Your data is never used for another engagement, never sold, never used to train a model. Mutual NDA is signed before we touch a single record.

How long does a campaign actually take?

2–3 weeks from data handoff to outreach going live. Warm replies usually start hitting your inbox in week 3. Total engagement runs 60 days of active outreach. Larger or messier datasets push the front end out a few days.

Do I need a sales team or CRM admin to make this work?

No. Most of our clients are owner-operators with a small office team. We do the data work and the outreach. You just need someone, usually you, an estimator, or a service manager, to follow up when warm replies come back. If your team is already maxed out, we can route replies straight to whoever takes the call.

What CRMs do you work with?

All of them. ServiceTitan, Housecall Pro, Jobber, FieldEdge, Service Fusion, Buildertrend, Procore, HubSpot, Salesforce, Zoho, plus raw spreadsheets and scanned files. We export, clean, and re-import in whatever format your CRM accepts so the cleaned data ends up back where your team works.

Is this TCPA / compliance-safe?

Yes. We work past customers and contacts who have prior business relationships with you, not bought lists. Outreach respects opt-out, includes proper unsubscribe handling, and stays compliant with current email and SMS regulations. We will not put your business at risk to chase replies.

What if I'm not ready to scale outreach right now?

You can hire us just for the data piece, cleanup, enrichment, scoring, and run the outreach yourself with the prioritized list we hand back. Plenty of clients start there and add the outreach later. If that's the right fit for you, we'll say so.